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Dayfresh is Pakistan’s first milk brand that offers fresh milk in Tetrapak without any added preservatives, the company alleges.

With a plethora of boxed milk products available in addition to gawalas selling 'milky water,' healthy milk is hard to come by in Pakistan. Since 2009, an alternative has been gaining popularity for its shorter, more natural shelf life and fresh milk.

Dayfresh has built a name for itself by providing a healthy and safe product, exclusively sourcing milk from a single farm, ensuring tight quality control for the supply from start to finish.

The 4,000 cows on the farm are a premium breed imported from Australia, and are not injected with hormones or antibiotic injections.

A completely mechanised production process means the milk is, quite literally, untouched.

The Chief Executive Officer of Dairyland (which owns Dayfresh), Suleman Sadiq Mannoo is committed to achieving a lot more.

Along with its current product lineup ─ cow milk and a reduced fat version as well as flavoured milk and yogurt ─ Dayfresh is looking to expand into other milk-based and breakfast products, such as cheese, butter, and jams.

With the belief that the customer is the real brand ambassador, Dayfresh hopes to bring back a forgotten realness in the dairy world.

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