Suzuki to rejuvenate an ageing nameplate with revamped Cultus
Owing to the satisfactory commercial performance of its tried and tested models, Suzuki has remained considerably dormant for a sizable chunk of the last decade. Skip to the moment, Pak Suzuki finally seems keen to shift gears and revamp its image with a series of new launches.
In a bid to shed stereotypes attached to its brand image in Pakistan, Suzuki initially kicked off with the introduction of two completely new nameplates in the form of Vitara in December 2016 and Ciaz earlier this year.
Also Read: Suzuki Ciaz – Should Honda and Toyota be worried?
While Ciaz and Vitara were introduced to slightly steeper price segments, Suzuki is now gradually meandering its way to update its more pocket-friendly options that have been the hallmark of its success in Pakistan.
Speaking of which, Pak Suzuki has recently released a teaser video which points to the launch of an all new Cultus on April 22, 2017. While its former two launches had laid the groundwork for a more ‘premium’ brand image, a completely revamped Cultus sights to a new beginning for the aging nameplates offered by Suzuki in Pakistan which are currently present in the entry-level price segment.
The legacy of Suzuki Cultus
There is no denying that Cultus, which succeeded the famous Khyber back in the year 2000, has been the go-to car for emerging households of the country. It offers ample space for five passengers in the cabin and a decent cargo storage, while maintaining a hospitable price point and a trunk-less form factor. Cultus is a nameplate that carries a baggage of consumer love and preference as it enjoys a place in the Goldilocks price point, slotting right in between the sparsely equipped Kei cars and not too affordable entry-level sedans.