Restless Yasin Chaudhry, with a servant in company, is seen roaring off from his house in Chakwal early in the morning every other day in his Toyota jeep.
They return late in the evening from their exhausting 200 to 250 kilometres rough ride through some part of the hilly Chakwal district that they have not seen before.
Yasin’s wanderlust in the Salt Range is not for any financial gains. He is just out to discover and savour the beauty and the hidden history that the district has to offer.
A field of wild flowers, a rare plant, and the view of a mesmerising lake, or a captivating dam or just an eye-catching landscape fills his heart with joy and makes his day.
Adventurous Yasin Chaudhry has been scouring every nook and corner of Chakwal district for many years solely for self-satisfaction. But his tireless adventurism became result-oriented a few years ago when he created a cute Facebook page - Chakwal Ultimate Tourists Expert (CUTE) - and posted the photographs he had taken during his wanderlust there. That brought the fascinating natural beauty of Chakwal to the notice of thousands of web surfers.
Encouraged by the popularity of his page, Yasin hosted a jeep rally and few visits by groups of tourists from across Pakistan. A crowning moment came for his “virtual” efforts in February this year when, persuaded by Chaudhry Abdul Ghafoor, the Managing Director of Pakistan Tourism Development Corporation (PTDC), Prime Minister Nawaz Sharif declared Chakwal as a model district for promoting tourism.
PTDC launched a Prime Minister Programme for Chakwal Model District for Tourism and Chakwal-native Dr Izhar Ahmad Khan was appointed as the focal person for the programme.
This official recognition of the tourism prospect led the Chakwal Chamber of Commerce to organise, in collaboration with the PTDC, a grand ceremony at the historic Hindu shrine of Katas Raj on April 9. Aimed at attracting investment in tourism industry, the ceremony was attended by leading businessmen from all over the country.
“Blessed with a number of fascinating sites, Chakwal has great potential as a tourist destination. Many new sites have been discovered by Yasin Chaudhry who deserves great applause,” provincial minister Malik Tanveer Aslam told the participants of the ceremony.
PTDC managing director Chaudhry Abdul Ghafoor noted that Chakwal had great potential for religious tourism as it had Katas Raj, one of the holiest sites for Hindus all over the world. “We can make Katas Raj as our defence line,” he said.