With Eid around the corner, please take a moment and wish well those strong folks who will be working during the holidays, instead of spending time with their families.

1) Our nurses

Nurses, along with doctors, are always on call during Eid. With a shortage in paramedical staff, nurses barely get time to wish anyone Eid as they are wrapped up in looking over patients while on call. One really owes to them because in times of panic, both the patient and their family are usually comforted by the friendly, caring nurses.

2) Our pilots

There are those traveling to be with their families for Eid, but then there are others who are taking them there but aren't able to do the same. Many of us dreamt of being pilots when we were young because of how cool it sounded. Its way cooler that they provide such a service to us, expecting no appreciation in return.

3) Our firefighters

Years ago a fire took place on the first day of Eid ul Fitr at a dawat gone wrong. The day was saved as almost 30 firefighters reached the spot. While we're grateful for such heroes, do we ever wonder how they were so ready? Because instead of being at their own family dawat, they were on duty, waiting to spring into action.

4) Our army and police personnel

A huge shout out to our men and women in uniform! These fighters sacrifice their time with their families (and sometimes their own lives!) so that we can have our Eid festivities in peace.

5) Our ambulance drivers

Unfortunately, an ambulance on the road with its signals blaring is not a unique sight during Eid. Ambulance drivers and their paramedics are always on call and prepared. We remember Edhi sab and all the work he did for our country and we should also be thoughtful of all who work in his name, like many ambulance drivers, who respect the values of Ramazan and Eid as the season of caring for those truly in need.

Wall’s picked up on this insight to pay tribute to these unsung heroes of our nation, who sacrifice time with their family for all of us. Their TVC titled “Sorry Abu” revolves around the story a young boy named Ahmed who misses his father immensely during Ramadan.

The TVC shows the son is obviously upset as he gets to see other families getting together for iftar, but he can't spend time with his father as he is so far away.

However, he realises that his father, who is a doctor, is actually putting into practice the true meaning of Ramazan by helping those out in need. The boy ends his letter by apologising to his father for not understanding before and sending him a token of appreciation to let him know how proud he is and how he will always be supportive of him.

The TVC really puts things in perspective as we wonder how many times we have taken our own family for granted, or how many times we have heard a friend complain about 'being stuck with the family' during holidays. We never realise how for many people, it is a luxury to be able to see their family.

This content has been produced in paid partnership with Wall's Pakistan.