It’s a dangerous time to be a bad CEO
The first half of 2017 has produced a string of CEO departures and successions, from start-up CEOs whose behaviour is under scrutiny to long-tenured Fortune 50 CEOs retiring after more than a decade at the helm.
Uber’s Travis Kalanick. General Electric’s Jeffrey Immelt. Ford’s Mark Fields. J. Crew’s Mickey Drexler.
But the revolving door at the top of corporate America really started picking up speed in 2016 — at least for low performers — according to a new report on CEO succession.
In its annual report, released last Tuesday, The Conference Board found that among S&P 500 companies that were in the bottom group of performers — as ranked by their total shareholder return — the CEO succession rate jumped five percentage points, from 12.2pc in 2015 to 17.1pc in 2016.
That’s well above the 13.9pc average over the past 16 years, said Matteo Tonello, The Conference Board’s managing director of corporate leadership, and the highest rate since 2002, when 21.2pc of S&P 500 companies made a change at the top.
“If you fall into the bottom quartile you had a 60pc higher probability of seeing your CEO replaced than the better performing companies in 2016,” he said.
“There’s much more scrutiny and accountability when it comes to performance, especially among S&P 500 companies where CEOs are very well paid.”
While he said it was too early to point to a definitive reason for lower performers being shown the door, a perfect storm of more pressure from activist investors, more scrutiny on the link between CEO pay and performance, and more dismissals in certain hard-hit sectors prompted the relatively high boost from years past.
“We really think there’s been a shift in corporate culture in the last few years,” he said. “There’s much more scrutiny and accountability when it comes to performance, especially among S&P 500 companies where CEOs are very well paid.”
Jason Schloetzer, a professor at Georgetown University and a co-author of the report, said he thinks the uptick in changes is “reflective of the shorter leash and the decrease in patience that boards and shareholders in general have for waiting out periods of poor performance.”
The report found that trend to be particularly true in sectors like retail, oil and gas and consumer products, where CEOs were either hit by broader economic trends or industry upheaval that made for tougher competition. In those sectors, boards are quicker to take action than they’ve been in the past, Tornello said.
Half of the CEO jobs that changed hands in the wholesale and retail industry in 2016, for instance, were outright dismissals, rather than mere retirements, compared with 14pc in 2015.
“Combine the shift to online [shopping] with rising real estate and leasing costs and weak demand from foreign markets,” he said. “And if you add to that the increasing pressure of activists who see it as an opportunity to jump in and change the strategic direction, that’s really a very powerful combined force that drives this change.”
Boards are also more candid about why they’re switching out the skipper.
Euphemistic explanations such as ‘retiring’ or ‘leaving to spend time with their family’ are being replaced by more candid — if still corporate and unspecific — assessments.
In 2013, the report found, boards said that 67pc of successions were because of a retirement, a number that has dropped each year since. In 2016, just 38pc of changes at the top were assigned that rationale, while 60pc were described as a resignation or stepping down.
That hardly means companies explicitly say they axed the CEO in the news release, however. For instance, when Priceline CEO Darren Huston departed the online travel site last year following an investigation into a personal relationship he’d had with an employee, the news release didn’t specifically say he was forced out.
But it also didn’t say he was retiring, and it made it pretty clear he’d gotten pushed. Huston, the company said, “resigned following an investigation,” which determined that he’d “acted contrary to the company’s code of conduct and engaged in activities inconsistent with the board’s expectations” for his behaviour.
Schloetzer said he’s been observing the trend toward more colour and transparency from boards on CEO departures, even if they are still relatively opaque.
“It’s kind of like a cruise liner in the ocean,” he said. “You get a little bit every year, but when you look back long enough, I think you see a meaningful trend.”
He says that increased media attention on CEO changes, particularly when the company is one well-known by consumers, may have “made it more important for boards to control the story from the beginning, by being more transparent in their press releases from the start.”
The Conference Board’s report examined several other trends in CEO succession, including how often companies name interim chief executives (about 10pc take this more gradual approach) and how often boards turn to inside versus outside candidates (nearly 86pc of replacements come from the inside, about the same as in 2015).
It also looked at how many women get the top job when a succession takes place: Six of the 63 changes at the top involved a new female CEO.
While that number may be ‘depressing,’ Tonello said, the number is still much better than the number of women who were named to the job in 2015. ‘Last year, there was only one.’
The Washington Post Service
Published in Dawn, The Business and Finance Weekly, July 17th, 2017