Side note: it is unfortunate that despite Audi having many beautiful and lively colors on offer, many buyers are opting for white and grey. This is apparently to blend in and also ensure its resale value, which is quite good if we’re to believe the Audi Pakistan spokesperson.

Conclusion

Today, technology is enabling companies to target the exact demographic for specific car forms. Companies are now building cars for a more targeted requirement rather than producing a sedan for a broad range of users and calling it a day.

A Crossover SUV like the Audi Q2 is a vehicle that a lot of people may not know they want. Audi aims the Q2 toward the younger, hip crowd of first time luxury car buyers.

But if you ask me, most of Pakistan will be first time luxury car buyers as Germans make their cars more affordable. People looking for a car that's not small like a hatchback, yet feels compact and drives like an SUV, would be the ideal buyers of the Q2.

All photos by the author.