Honor, the leading smartphone brand from Huawei Technologies, has partnered up with Inovi Technologies to officially kick off its operations in Pakistan.

The Honor product line currently has four models: its flagship device Honor 9. the Honor 7X, an award winning phone with a full view display, the Honor 9 lite which has four dynamic cameras, as well as the Honor 5c pro, which is a budget device.

“Pakistan has immense potential since it is one of the fastest growing markets in the region, said Mr. Chris Sun, vice president of Honor in the Middle East and Africa. "We are bringing the best product line to match their needs and enrich their lifestyle. The honor brand is for the brave Pakistani."

Mr. Zeeshan, the CEO of Inovi Technologies, added that “We have worked with Huawei in the past and this time we are excited to work with such a young and energetic brand. We are very positive and hopeful as the product line-up is promising.”

The agreement was signed in Karachi and also unveiled Muhammad Hafeez, Shadaab Khan and Rumman Raees as brand ambassadors.

Speaking to the media, Mr. Dennis who is the country head of Honor Pakistan, stressed upon the importance of integrating local content in order to maximise relevance for the local consumer.

“This will also open up the opportunity to put our contribution in the local media and advertising industry. Our approach is aggressive and we are very clear with the road map which we have decided with our local partners and hopefully we will have good results from this market.” he added.

This content is a paid advertisement by Honor Pakistan and is not associated with or necessarily reflective of the views of Dawn.com and its editorial staff.