5 key highlights in the life of Cultus in Pakistan
Each model from an automaker comes with an expiry date: once close to that date, automakers introduce a completely new car for that model. With an upgrade, everything is improved, from the technology, material, brakes, engine to mileage.
Technology moves unbelievably fast these days, smartphones have shown the difference a decade can make in today’s world and it is remarkable.
Vehicle model expiry varies between models and their regions, but it’s mostly anywhere between five to seven years depending on the performance of the model. For example, the current Suzuki Swift was only kept in production for six years (2005 to 2011 in India, and 2006 to 2012 in Indonesia).
The past model of Cultus, however, took a lot longer to be upgraded in Pakistan.
After remaining in production for 16 years, Pak Suzuki finally called it off in favour of the new Cultus, globally known as the Celerio. With the onslaught of imported cars and customers’ lost interest in the previous Cultus, it was high time Suzuki brought in a good competitor against the Japanese car imports.
Read more: Suzuki to rejuvenate an ageing nameplate with revamped Cultus
The Cultus has seen a lot during the last 17 years, here's a throwback to some of its pivotal highs and lows on the roads: