He featured prominently in the cast of two of the four Pakistani film releases on Eid — 7 Din Mohabbat In (7DMI) and Wajood — has another potential blockbuster lined up to release next month — Teefa In Trouble — and has just made his return to the director’s chair after a decade with Wajood. On the face of it, Jawed Sheikh — the constantly working actor whose face doesn’t belie his status as a veteran of Pakistan’s showbiz industry — should be a content man. But something is gnawing away at him.
I meet him at the office of Jawed Sheikh Films in the upmarket Defence locality in Karachi after the release of his directorial venture. He’s restless and takes his time to settle down but when he finally starts talking, he speaks from the heart, not his mind.
“One week before Eidul Fitr, I approached my distributors [IMGC Global] with the idea of postponing Wajood’s release till the first week of August so that every other Eid release could get a maximum number of shows,” Jawed Sheikh says. “With four [Pakistani] films being released on the same day alongside two Hollywood blockbusters, I knew that all the films will not get equal shows. They listened to my concerns and assured me that injustice will not be done to any film but that’s exactly what I got on my return to filmmaking after a decade — injustice!”
Hearing such comments from the actor-director who literally kick-started the Urdu film revival in the ’90s with his directorial debut Mushkil and later called the shots for hits such as Chief Saab, Mujhe Jeenay Do and Yeh Dil Aap Ka Huwa (YDAKH) was painful. Yes, there was always going to be tough competition between Dawn Films’ 7DMI, ARY Films’ Azaadi, Hum Films’ Na Band Na Baraati (NBNB) and Sheikh’s own Wajood, but getting fewer shows than 7DMI and Azaadi, it seems, had really hit the veteran actor hard. Wajood’s mediocre run at the box office would not have helped. Add to it the fact that the same distributor has potential Bollywood blockbusters Race 3 and Sanju lined up for post-Eid releases has made him angry. Very angry.
He’s been part of the film industry for 44 years and, if recent and upcoming releases are anything to go by, still its most prolific and hardest worker. Actor and director Jawed Sheikh opens up to Icon about why he’s still not content ...
“Had my film been released on August 3 or August 10 — as per my later suggestion — it would have benefitted the cinema industry as there is no other Pakistani release in the pipeline after Teefa In Trouble [July 20] and it would have gotten a solo run instead of a divided one.” Sheikh points out that his film got 110 shows on Eid day while 7DMI (also featuring him as an actor) had 240. “Even Azaadi had more shows than us which was not what I was expecting. Such things are heartbreaking for a film person such as myself who has given his life to the industry.”
The seasoned actor does have a point. Bollywood filmmakers often help each other out by not releasing films simultaneously and the recent case of Padman and Padmaavat is proof that the release date isn’t always final and the shuffling of dates can be beneficial. “Ours is an immature industry, otherwise, we would not have released four films on the same day,” the director explains as he vents his anger at the distributors, the other producers and the government. “This is the first time I am releasing a film on Eid and that too because of some delays. Seven times I have released my film on a random date and most of them did well at the box office. At first, two films — 7DMI and Wajood — were announced as Eid releases, while Azaadi and Parwaaz Hai Junoon joined the bandwagon later.