Pakistanis have always been loyal to cricket, but that's not the only sport they are passionate about.
Following of football leagues has been on the rise, and there are over 20 million fans of English Premier League (EPL) clubs in Pakistan.
Unfortunately for die-hard fans, there is no easy way to watch the games, since none of the major channels are showing them.
TAPMAD TV is bringing all live matches of the English Premier League to Pakistan, along with highlights, round ups, pre-match build-up and stats shows at a minimum cost of as low as Rs15/week.
This can be paid directly through the mobile sim balance using an innovative payment system built by SimPaisa.
The matches can be watched online, or by downloading the Android or iOS app.
"I have been a personal fan of Arsenal FC and the EPL since I was a boy. After being frustrated with the lack of good viewing options, I felt it was my duty to bring this great brand and spectacular competition to the masses in Pakistan," says Yassir Pasha, CEO TAPMAD.
"Viewers can use our casting options to cast the matches on their TV sets. Plus, watch out for the Samsung TV and Android TV app to be released next month, after which all games would be available in HD on the big screen for just Rs15 per week,” he added.
The schedule for EPL 2018-19 is available on the TAPMAD website, and users can choose weekly, monthly and season pass packages.
For more updates and a chance to win exciting prizes including a ticket to England to watch the games live, follow TAPMAD on Facebook.
This content is a paid advertisement by TAPMAD and is not associated with or necessarily reflective of the views of Dawn.com and its editorial staff.