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Today's Paper | December 25, 2024

Published 15 Oct, 2018 11:51am

Foodpanda marks a milestone with 5000 restaurants in six years

Foodpanda began delivering on-demand food in Pakistan six years ago but the growth in the past year has been particularly exceptional.

The company has achieved the impressive feat of crossing the milestone of 5000 restaurants in the inventory nationwide.

Starting operations in 2012 with only over 100 restaurants, foodpanda has managed to build its way up by connecting restaurants with customers.

The very first nationwide brands to deliver from the panda platform were KFC & Subway followed by McDonald’s in 2015 and Pizza Hut in 2017.

The brand's business development team has been working rigorously to expand their footprint in Karachi, Lahore, Islamabad, Rawalpindi and several other local cities.

In the year 2018, over 3000 new restaurants were added to foodpanda to ensure customers get more dining options than ever before, right at their fingertips!

In a short period of six years, foodpanda has been able to cater to more than a million hungry foodies by offering as much as 39 types of cuisines with 25000+ menu items to choose from.

Here's a look at some fun facts about the brand's footprint in Pakistan:

Congratulating foodpanda, Raza Pirbhai from KFC said, “I thank foodpanda for all these years of partnership we have fostered together. They have helped our business grow immensely and it’s great knowing that we have such an accomplished partner in our extended family. Congratulations on this fantastic milestone and I am sure this is just the beginning of it!”

Mohsin Qureshi, Head of Sales at foodpanda said, “We believe in building strong relationships with our partner restaurants. Since on-boarding, our Partner Care team works closely with all restaurants and extend 24/7 support to international chains and local street food vendors alike. Together we set standards for food quality, packaging and delivery time, and ensure that quality service is provided to customers against the set benchmarks to deliver a wow experience!”

Moreover, foodpanda operates a fleet of 1000+ riders across six cities that delivers food from restaurants unable to build and sustain their own delivery function; this accounts to be 40% of the restaurants on foodpanda's platform.

Over the years, these partner restaurants have grown to depend on foodpanda delivery to reach out to a fresh pool of customers in the most cost-effective manner with the best delivery time and quality.

Foodpanda is not only developing a culture of sophisticated culinary habits across the country but also creating sustainable employment opportunities for many industries like restaurants, food supply, home-grown food businesses, logistics and technology, thus creating positive socio-economic impact across Pakistan.

Speaking about achieving this milestone, foodpanda CEO, Mr. Nauman Sikandar Mirza said, “I feel proud to see how foodpanda has been disruptive for the restaurant industry in Pakistan. Small neighbourhood restaurants and street food vendors who started out by using pen and paper to take orders are now using an automated process to drive more orders for their businesses. And for the already established chains, foodpanda has proved to be an extraordinary platform to reach out to new customers and generate millions in additional revenue.”

He also added that the company aims to establish strategic and long-term relationships with each partner restaurant and double the number of restaurants to the platform in the next year.


This content is a paid advertisement by foodpanda Pakistan and is not associated with or necessarily reflective of the views of Dawn.com.

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