Leading e-commerce company Daraz is bringing the famous 11.11 sale to Pakistan for the first time this year on the 11th of November, 2018.

Titled ‘The World’s Biggest Sale Day’, the one-day event is sponsored by Unilever, L’Oreal, P&G, Nestle, Mi, PEL and Haier. HBL is one of the financial partners, and Telenor as the telecommunications partner.

During the first mega event since the launch of the new Daraz App, customers can expect a personalised lineup of activities and a huge array of discounts.

What is 11.11?

11.11 started in 2009, when Alibaba, Daraz’s parent-company, positioned it as Asia’s answer to Black Friday.

Fast-forward 10 years and the headlining 11.11 sale is ready to make the journey to Pakistan with unequaled sales numbers, four times that of Black Friday.

Customers can look forward to a fully personalised shopping experience, in addition to massive mega deals, flash sales, thousands of brand vouchers, mystery boxes, discounts from banks, giveaways and more.

The one-day sale event on the new Daraz App will be the biggest to date for the ecommerce company.

“11.11 is poised to disrupt Pakistan’s e-commerce industry, says Ehsan Saya, Managing Director of Daraz Pakistan. "Once you experience what the Daraz App has in store for you, you’ll be able to draw a line in the sand and say: that was Daraz before 11.11; this is Daraz after 11.11. It will mark a paradigm shift. 11.11 will be more than just deals and discounts - it will bring our entire digital ecosystem into play. Expect a combo of artificial intelligence assisted personalisation, entertainment, massive deals, secure payment solutions, and an assortment of more than two million products.”

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