MEDIA: THE STARS OF VLOG
Some people have their Amir Liaquats and Shahid Masoods to get their content fix, others have their Eva Zu Beck.
Eva is a travel blogger of Polish descent who followed her passion of discovering adventures in places that she hadn’t seen. She is the woman from the famous Keke challenge carried out in a PIA aircraft for Independence Day celebrations. And she is the one whom Pakistan’s post-millenials defended as if she were their prime minister.
“Pakistan was the second stop in my travel log,” narrates Eva, who had left home in January 2018 to travel the world. But she fell in love with Pakistan and has not left since.
As videologging gains popularity among the young in Pakistan, certain local superstars of the medium are emerging
“My friend invited me to come and see [Pakistan] for myself since unfortunately we do not hear much positivity in the Western media,” she says. “It was truly eye-opening and I realised that there is a huge opportunity to talk about Pakistan to the outside world, that anyone can travel to Pakistan and that it is beautiful and people here are most hospitable.”
In a few months, Eva began uploading her travel logs on social media and her audience began to swell. And slowly but surely, she began attracting a huge Pakistani audience. Eva has a presence on Facebook, Instagram and YouTube, and her recent posts have mostly been about the ways and wonders of Pakistan.