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As a love letter to my past, I recreated iconic vinyl album covers in Urdu
There is a special place in my heart for the South Asian offshoot of mid-century modern design. The movement was popularised internationally roughly between 1940s through 1960s.
Its manifestation in the subcontinent didn’t disappoint. Contrasted with Urdu/Hindi/Bengali lettering, the movement took on its own look.
The clean lines, reduction of elements to their simplest forms, striking colours and gentle curves danced harmoniously with the complexities and sharpness of South Asian scripts, creating a design that’s fairly global due to Western influences, but still so very unique to the subcontinent.