Neelum Valley grapples with impact of rising tourism on forests
With the onset of tourist season soon after Eid, construction activity is in full swing in Neelum Valley to accommodate the number of visitors expected to arrive this summer.
The valley, located on the far end of Azad Kashmir, offers an ideal vacation spot amid dense forests and streams. It is expected to receive more than 600,000 tourists this year.
Official figures suggest that around 500,000 to 600,000 people visited Neelum Valley last year; more than half the total number of visitors to AJK in 2018.
Due to the government’s efforts to harness tourism potential, the number of Pakistanis visiting parts of Pakistan, AJK and Gilgit-Baltistan is growing every year.
Greater stability in the law and order situation in most of the country has also encouraged Pakistanis to travel to new areas, as well as the spread of information and direct marketing by tour operators.
Although the number of tourists has improved the local economy, it has already taken a toll on the fragile environment of the valley. The rampant construction of guesthouses has led to a high demand for timber, leading to increased illegal logging in the area.