Turhan James
“We don’t want to hate people, but sometimes we do get a lot of hate: Aap desi scene kar rahey ho. [You’re making it into a desi scene],” adds Feroze. “We’re just owning it. Before this, the EDM [Electronic Dance Music] scene was a bit gora [foreign]. It was also very, very underground. We brought it to the mainstream. We just wanted to introduce proper dance music to Pakistan.”
EDM is still a relatively niche genre in Pakistan. “Because the audience is only now starting to understand it,” says Feroze. “When more producers jump into it, it will start to expand and give birth to newer genres. Filhaal [Right now], we confine it to a bubble called desi EDM. And we’re at the right place to educate people for that.”
They’re very good at figuring out what their audience wants and interacting with them. Does that come naturally to them? “In the beginning it was very tough to find the right sound for the audience,” confesses Feroze. “But at the end of the day, humari awam naachna chaahti hai [our people want to dance].
“We say this all the time: our ‘rave’ culture is basically the mehndi event. You’ll find a lot of diversity in that. Your song becomes a hit when it’s played at mehndis. That’s how we figured out what the audience actually wants.”
“And we’ll play pure Pakistani music,” adds Talha.
It’s an approach that has worked for them. According to the duo, they played more than 30 gigs last year in cities across Pakistan, which includes Islamabad, Karachi, Lahore, Faisalabad, Gujrat, Gujranwala etc. Having crossed the 100th mark in the total number of gigs, at just 29-years-old, they seem to have it all figured out.
Have they had any memorable encounters with their fans? “We’ve had the best chhoti si [little] fan,” says Feroze. “She was five-years-old and she brought one of our posters for us… ” Talha completes the sentence: “And all of our songs were written on it!”
“We will never forget that,” says Feroze. “We still have that poster.”
“Otherwise, we don’t usually stick around,” relates Talha. “We just play our set and go out.”
I can bear witness to that. But it turns out the duo have a reason for this. Their gigs have sometimes resulted in unexpected, boisterous conduct by the audience. So the boys would rather play it safe and leave than stick around and wait for any kind of potential trouble.
“We’ve seen some really weird sh*t,” confesses Talha. “We were once playing at the Ghulam Ishaq Khan University [in Khyber Pakhtunkhwa] and right in front of us chairs were flying across the venue. Then they [the administration] shut the electricity down as well!”
Apparently, that didn’t deter their audience. “The students introduced a chant for us,” relates Feroze. “It went, ‘Sab se aala, sab se upar, SomeWhatSuper! SomeWhatSuper’!”
According to the duo, 2020 is going to be a big year for them. “But for now, we’re releasing our own solos,” says Feroze. “Our releases with SomeWhatSuper are ready but we’re going to wait.”
“We’re trying to push new music out there through other people because SomeWhatSuper can’t run on the radio all of the time,” clarifies Talha. “That’s the only thing we want from other people as well: just release new music.”
Published in Dawn, ICON, September 8th, 2019