THE ICON INTERVIEW: FIFTEEN YEARS IN THE FAMILY
I have been in Duraid Qureshi’s Hum Television Network office many times before, but never was it this teeming with excitement.
Three photographers, two from Dawn, are moving small furniture around, posing Qureshi with bits of it, as they compose and snap picture after picture. Two videographers are standing idly behind me, their hands on their cameras and portable lights, unsure of whether they are done with their shooting or not (I think they are).
An executive of the network paces around just outside the office, fending off one phone call after another. Even Qureshi’s phone, which buzzes every five minutes, craves attention. Meetings are shifted by half-hour margins, making brief wiggle-room for last minute appointments.
There is a reason for the hubbub: the Hum Network is turning 15, and its CEO — Qureshi — has a lot to take care of.
“Why is all of your stuff so last minute?” I joke, as our unmade teas are slid in front of us on the table.
Although they may sound last minute, projects such as the Hum Style Awards, which will coincide with the anniversary next month, are cooked silently and then suddenly unleashed on the press.
As the Hum Network turns 15, Icon reaches out to the driving forces behind it — the mother-son duo of President Sultana Siddiqui and CEO Duraid Qureshi — to find out what it takes to run a growing media empire
“We do let everyone in the press know a few days before, don’t we?” Qureshi says, retaliating with a wink and a nudge, knowing full well that this is how the media industry works.
As one of the pioneers in private television, Hum Network is often known to go big. Qureshi says there is no choice. I think he just likes it that way. Celebrating achievements and giving people — and the industry — the pomp and grandeur it deserves.
A business graduate of Lums (where he met his wife, Momina Duraid — one of the biggest producers in television), Qureshi is by far one of the most enthusiastic CEOs in the media business. Both a voice of reason (“the buck for decision-making stops at me,” he says) and an unyielding supporter of his network’s endeavours, he is almost single-handedly responsible for nurturing the idea of making a television network out of scratch.
The long story, which Qureshi narrates in the absence of his mother and Hum Network President Sultana Siddiqui, goes something like this:
As a fresh graduate from business school, Qureshi was brimming with excitement. His heart, though, wasn’t contented when he joined the sugar mill business. Growing up on PTV sets (where his mother was a producer), he realised the potential of the media business at an early stage.
It was a new time for PTV when he joined his mother’s production company. The channel had just started leasing time slots out to independent producers, who were producing and then getting the sponsorships for their own serials.
Learning on the job, Qureshi knew that because of his mother, one of the most sought-after producers in the field, he had an advantage over others. He didn’t have to wait in line to do business with the giants in the field.
“It was embarrassing at times,” he says, recalling an occasion. “There was a veteran director waiting to meet an executive of a media company for over an hour. However, the moment I entered, I was shown inside.” When he met the executive, the latter told him that he couldn’t let Qureshi wait since he was a close acquaintance.