Muller & Phipps (M&P) Pakistan, one of the leading international distributing companies, and JW & FA Companies Private Limited (iShopping.pk), a leading online shopping platform, have signed an agreement today in Karachi that will ensure all brands distributed by M&P will officially be sold via iShopping.pk platform.

This move is expected to create another platform for products under M&P to reach consumers.

The signing ceremony was attended by Mr. Jamal Dhedhi (MD & CEO – iShopping.pk) along with Mr. Waqas Dhedhi, Mr. Fahad Dhedhi & Adil Jafar (Directors – iShopping.pk) and team members; and Mr. Kamran Nishat (MD & CEO – M&P Pakistan) along with Mr. Iftikhar Arif (CIO – M&P Pakistan), Mr. Mujeeb Ali Khan, Mr. Tariq Khan (Directors – M&P Pakistan) along with their team members.

Mr. Farid Alam (CEO – AKD Securities Pvt. Ltd.) also joined as guest.

This collaboration will facilitate iShopping.pk users by allowing them to access a wider range of merchandise through the website.

Mr. Kamran Nishat expressed that M&P Pakistan is glad to have entered a prosperous partnership with iShopping.pk which is one of the top online shopping platforms of Pakistan.

He said, “This is a great step towards increasing the online presence of M&P in an age of digitisation.”

"With the rapid advancement of internet and online shopping trends experiencing a boost in Pakistan, we believe that there would be a quick shift from traditional shopping to e-shopping", said Mr. Iftikhar Arif (CIO - M&P).

The partnership will give M&P’s technical edge to iShopping.pk's marketing strategies.

Mr. Jamal Dhedhi also added, “In the ever-going pursuit of aiding our online customers, our relationship with M&P Pakistan is a long leap forward.”

He further stated that with this agreement, iShopping.pk will be able to house the products distributed by Muller & Phipps Pakistan which include brands such as Samsung, Huawei, Infinix, Xiaomi, Motorola, Unilever, Castrol and Getz Pharma among many others, with express shipping all over Pakistan.

Muller & Phipps Pakistan is part of The Getz Group, an international marketing and distribution company with a presence in 36 countries throughout the Asia Pacific region. The vast reach of the company aids the Pakistani consumer to access a wide range of products.

iShopping.pk, a part of JW & FA Companies Private Limited, is an online shopping platform that brings all sorts of buyers and sellers together. iShopping.pk assists its customers by providing an unparalleled pre-sales and after-sales support.

This content is a paid advertisement by iShopping.pk and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.