KARACHI: Panasonic Marketing Middle East and Africa (PMMAF) has partnered with Pak Elektron Ltd (PEL) to offer a diverse range of consumer electronic items in the Pakistani market.

First on the agenda of this partnership will be the distribution of Panasonic’s line-up of air conditioner models.

Commenting on the collaboration, Hiroyuki Shibutani, Managing Director – PMMAF said “We are pleased to have partnered with Pak Elektron Ltd and are confident of this strategic step to expand our reach in Pakistan”, which he described as a “key market” for Panasonic.

Published in Dawn, June 2nd, 2020