Daraz, the leading platform for online shopping in Pakistan, just concluded the biggest e-commerce shopping extravaganza with Gyara Gyara successfully.

The flagship sale brought a plethora of discounts worth Rs50 crore on over 15 million local and international products. With discounts on leading brands like Unilever, Nestle, P&G, RB, Xiaomi, Haier, TCL, OnePlus and payment partners including HBL, EasyPaisa and Visa, the campaign broke all previous records as the platform witnessed 2.5+ million active users within 24 hours and generated more than 2 billion cumulative page views during 7 days.

Daraz, Alibaba group’s leading South Asian entity enjoyed unparalleled popularity amongst its customers despite of the Covid-19 pandemic and declining purchasing power.

The platform’s footfall came from all over the country with sellers and customers not only from main metropolises but also from semi-urban geographies including Khanewal, Gujranwala, Sialkot and Multan and other 150 cities and districts.

Mobiles and tablets, along with groceries, came forward as the highest selling categories with Xiaomi, Realme and Infinix taking the lead with P&G and Nestle from FMCGs.

Lifestyle brands were also one of the most ordered ones with Atlas Honda motorbikes being the most sold in addition to local brands - Road Prince and Metro motorbikes. Some of the most popular purchases included the 11.11 mystery box which sold out within 5 seconds of going live along with jhatka deals – which sold out in 11 seconds only.

The platform also worked towards making the entire journey for users more convenient by introducing greater options for digital payments to encourage cashless transactions.

The payment method continued to grow on Daraz and almost 50% of total customer shopping spend was done using digital payment methods (bank cards, digital wallets and online banking). New digital payment customer acquisition almost doubled for Daraz 11.11 compared to the previous 11.11.

This year, Daraz expanded its strategic partnerships with leading industry players and collaborated with 12 digital payment partners including HBL, Easypaisa, VISA, Faysal Bank, Bank Alfalah, MCB, Askari Bank, Allied Bank, Silkbank, Standard Chartered, Meezan Bank and UBL.

The online platform is proud of its partnership with the Ant Group which provides it state-of-the-art digital payment expertise especially during the 11.11 campaign.

Ehsan Saya, Managing Director - Daraz, commented that, “GyaraGyara’s performance this year reflects our customers, brands and sellers’ trust in the platform and it has made Daraz the leading e-commerce platform in Pakistan. With the success of 11.11, it was very pleasing to see more and more customer turning towards online purchasing. We empowered and enabled millions of individuals (both buyers and sellers) this year and look forward to continuing to do so in future.”

Daraz was ranked the top app on Play Store during the period showcasing the platform’s popularity amongst its audience before the mega sale kicked off. The high number of downloads and the growth of the platform proves the increase in demand for online shopping in the market.

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