Urban Beauty, a Lahore based cosmetics retailer and distributor, has joined hands with Brands & Labels Pvt Ltd to launch Shahid Afridi's latest venture, LalaJaan, which is also being dubbed as his 'Greatest Sixer'.

About LalaJaan

The internet is abuzz with speculations about 'Boom Boom' Afridi's latest initiative but has not been able to put its finger on it yet.

While several think the retired cricketer is launching his own clothing line, others think he is entering the hospitality business.

Either way, the project, led by Shahid Khan Afridi, is intended to be a key contributor to the Shahid Afridi Foundation.

"We're pleased to work with a team of professionals at Brands & Labels and look forward to increasing our footprint both in Pakistan and globally with this partnership," shared Musa Chaudhary, the CEO of Urban Beauty.

"We are delighted that the ambition of Urban Beauty matches our drive to bring some of the world's biggest luxury brands to Pakistan and look forward to a long and successful association," added Dan Qayyum, the CEO and Co-Founder of Brands & Labels Pvt Ltd.

"Our aim is to build an unparalleled customer experience and a world class luxury retail space."

Watch the brand's teaser here:

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