Travel Responsibly for Experiencing Ecotourism in Khyber Pakhtunkhwa (TREK) – is a collaboration between KP government, World Bank & Nestlé to promote responsible tourism for a waste-free future.

Nestlé Pakistan, in collaboration with Khyber Pakhtunkhwa government’s Tourism Department, conducted an extensive training on waste management and sustainable tourism in Swat, as part of TREK’s community engagement initiatives; Nestlé has also donated 2,000 reusable bags among communities in Swat.

Earlier in December 2020, Prime Minister Imran Khan had unveiled the logo for TREK, which is part of the Khyber Pakhtunkhwa Integrated Tourism Development (KITE) project and has been listed amongst the federal government’s key achievements in 2020.

The partners had vowed to work together for the protection of the ecosystem through solid waste management and plastic recycling at tourism sites across Khyber Pakhtunkhwa (KP).

Addressing participants of the two-day training, Tashfeen Haider, KP Additional Secretary Tourism Department noted, “TREK is an initiative under the Khyber Pakhtunkhwa Integrated Tourism Development (KITE) project being implemented in partnership with the World Bank Group and Nestlé Pakistan. Activities within TREK include the provision of solid waste management equipment, awareness campaigns for tourists, and training of local communities on waste minimisation".

Talking about the initiative, Waqar Ahmad, Head of Corporate Affairs & Sustainability Nestlé Pakistan & Afghanistan, said, “We are excited that the community engagement leg of TREK has kicked off with the training of the hospitality sector. This will surely help to shape a waste-free future by driving new behaviours that contribute towards a cleaner environment.”

“At Nestlé, our vision is that none of our packaging, including plastics, ends up in landfills or rivers. To achieve this, we will ensure that 100% of our packaging is reusable or recyclable by 2025,” he added.

Kiran Afzal, Senior Private Sector Specialist of the World Bank Group, shared, “We are happy to bring this initiative to Swat which is experiencing an increasing influx of tourists. We are hopeful that this partnership will produce on ground results by encouraging a responsible attitude towards destination management and respect for the ecosystem.”

Nestlé Pakistan’s commitment to TREK includes 2 pillars: A massive awareness campaign focusing on reducing, reusing and recycling and a community engagement plan which includes activities that will help in countering the issues of waste, pollution and destruction of wildlife, in line with United Nations Sustainable Development Goals 12, 13, 15 and 17.

The two-day waste management training comprised of sessions on categorising waste, importance of recycling, learning to conduct waste audits, basic food safety and importance of WASH compliance among others.

The event concluded with souvenir distribution for participants by Ghulam Saeed, Director General Directorate of Tourist Services and Touseef Khalid Project Director KITE.

In June 2021, TREK communication campaign was launched in Nathiagali to promote responsible tourism in the Galiyat region.

At the launch, 2,000 reusable bags were handed out to Galiyat Development Authority (GDA) for local tourists and hotel associations.

Radio and social media campaigns were also launched as part of the initiative.

Furthermore, locals and tourists were continuously encouraged to keep Galiyat clean, as part of TREK’s communication campaign.

This was followed by a two-day training titled “TREK for Healthier Kids” in August 2021.

It concluded with the distribution of 4,000 reusable bags and 2,300 N4HK books to children in Galiyat.

This content is a paid advertisment by Nestle Pakistan and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.