The world is seeing a rapid digitisation across all sectors, be it consumer products, e-commerce or financial.

Pakistan's digital landscape has seen a similar growth in the past decade. With the population of over 220 million, Pakistan has now over 170 million mobile connections and over 60 million internet users.

This adaption of digitalisation can be observed in the financial sector of Pakistan. According to a report published by Data Reportal in Jan 2021, over 70 million people have made digitally enabled payment transactions from 2020 till 2021, which is a growth of almost 27% since last year.

The growth can also be seen in the usage of mobile communication applications like WhatsApp.WhatsApp has remained the most used and downloaded application in Pakistan for the last few years.

Realising the convenience and high usage of the application, NBP Funds has recently pioneered in launching the first ever transactions through WhatsApp in there official WhatsApp Self Service Portal.

Approved by SECP and being the first of its kind service in Pakistan, it guides you to make digital investments and allows to redeem your money instantly and securely through WhatsApp with a few simple steps.

As a user, you are no longer required to go through time-consuming manual forms or having to remember credentials. You can tend to your small urgent matters such as cash need or balance check by simply starting a chat with NBP Funds’ official WhatsApp number: 9221111111632.

NBP Funds WhatsApp Self Service

The WhatsApp self-service was launched earlier this year to facilitate investors in quickly and securely accessing information regarding their funds.

Alongside transactions, here is a full list of services available through the WhatsApp self-service portal:

Performing transactions

Eligible investor can either invest (funds) or redeem (cash out investments) using WhatsApp.

Withdrawing money into bank account

An investor can make redemptions by following these steps and safely withdraw funds into their registered bank account:

Investments: Adding more money

NBP Funds Official WhatsApp Self-service guides you to make investments and start your wealth building journey. This is possible either through Bank Transfer or through Bill Generation.

Investing through Bank Transfer generates a unique IBAN which you can then use through any mobile banking application to make a transfer of any amount.

Whereas, Bill Generation method requires that you first specify how much you intend to invest and then get an investment voucher number; you can then use any banking application to pay against the investment generated voucher.

WhatsApp Self Service: Paperless and hassle-free

WhatsApp Self Service is designed to provide easy and secure access to investment facilities.

One major benefit of using WhatsApp Self Service is that you do not need to remember your credentials. Whenever you need to access basic information regarding your investments or take out cash for urgent needs, you can simply open your WhatsApp and in a few simple taps get the job done in a paperless, hassle-free way.

NBP Funds: Journey so far

NBP Fund Management Limited (NBP Funds) is one of the leading Asset Management Company (AMC) of Pakistan, managing over 18,100 Crores of investors, as on 31st Dec 2021, in various investment solutions. The main sponsors of the company are National Bank of Pakistan (NBP) and Baltoro Growth Fund.

PARCA has awarded the company the highest achievable investment management rating of AM1 (Very High Quality). This rating is based on the company’s professional management team, sound quality of systems and processes, sponsors’ strength and performance of funds under management.

NBP Funds plays a vital role in promoting investment opportunities in Pakistan by utilising its financial engineering expertise. The company provides a comprehensive range of investment products and services tailored to meet its investors’ individual requirements.

In 2020, NBP Funds became the first AMC to launch its own debit card and keeping up the streak, has now also become the first company to launch transactions through WhatsApp self-service.

Disclaimer: All investments in mutual funds are subject to market risk. Past performance is not necessarily indicative of future results. Please read the Offering Documents to understand the investment policies and the risks involved. The use of the name and logo of National Bank of Pakistan does not mean it is responsible for the liabilities/ obligations of the Company (NBP Fund Management Limited) or any investment scheme managed by it.

This content is a paid advertisement by NBP Funds and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.