In an era where technological advancement continues to stretch the boundaries of imagination, the ‘Change the Game’ theme of Sparx smartphones’ grand launch event in Thailand couldn’t be more apt. Pakistan’s very own smartphone brand, powered by Deploy Group, introduced its much-anticipated Edge series in a magnificent ceremony in Pattaya, reaffirming its commitment to reshaping the flagship smartphone landscape.

The Edge series comprises three dynamic variants: the Edge 20, Edge 20 Pro, and Edge X. Poised to challenge the dominance of international brands, Sparx is ensuring top-tier quality at prices accessible to the masses. At the heart of these devices lies the MediaTek G99 4G octa-core processor, ensuring robust performance and a seamless user experience. Photography enthusiasts will be thrilled with the 108MP triple AI camera, which promises breathtaking captures. Complementing this is a 6.78-inch Super AMOLED screen, which not only enhances battery longevity by 30% but also promises an immersive visual feast. The series further boasts state-of-the-art features such as an under-display fingerprint sensor, swift face unlock mechanism, and a hefty 5000 mAH battery that’s turbocharged with 65W sonic charging—achieving 80% charge in a mere 30 minutes. A standout aesthetic feature that deserves mention is its unique 3D curved design on both the front and back, a luxury rarely seen at this price point.

This monumental event saw the gathering of over 200 channel partners, celebrated media personalities, and key stakeholders from Deploy Group’s technology partners from China. Gracing the occasion were eminent figures from Deploy Group.

“We envision Sparx not just as a product, but as a revolution. A revolution where quality meets affordability,” remarked Mr. Asif Khan (Chairman Deploy Group).

Mr. Zeeshan Qureshi (CEO Deploy Group), echoing the sentiment, stated, “We’ve meticulously curated the Edge series, ensuring it stands tall against any flagship in the market.”

Meanwhile, Mr. Naveed Rangeela (Managing Director Deploy Group) opined, “This is just the beginning. Our journey towards innovation and excellence has just started.”

To emphasise the magnitude of the event, Deploy went above and beyond by distributing over 50 cars as incentives to its sales channel partners. The grand prize was none other than a luxurious Mercedes Benz, while other top prizes included Toyota Fortuners and Honda Civics. This unprecedented move added a layer of excitement and displayed Deploy’s generous commitment to its partners.

The event was taken to new heights with the hosting prowess of renowned film actor, writer, and anchor, Vasay Chaudhry, who was accompanied by the charismatic Armala Hassan and Sophiya Anjam. The night was an amalgamation of technology and entertainment, leaving the audience spellbound. The vivacious display of the phones coupled with entertainment segments showcased a seamless blend of technology and artistry.

Signifying the brand’s growing influence, the event was live-streamed on Sparx smartphones’ official YouTube and Facebook channels. Remarkably, mainstream media channels broadcasted it live—an unprecedented feat for a Pakistani brand launching overseas. The grandeur and execution of the event drew comparisons to launches by Fortune 50 tech companies, underscoring Sparx’s emergence as a major player in the global tech arena.

For those eager to get their hands on the game-changing Edge series, the wait won’t be long. The series is set to hit the market in early December 2023, marking the dawn of a new era in smartphone innovation.

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