More than one in three people say they are boycotting a brand viewed as supporting a side in Israel’s war on Gaza, with oil-rich Gulf states and large Muslim-majority countries leading the way in a survey that polled 15,000 consumers across 15 countries, including France, Saudi Arabia, the UK and the US, as per the annual Trust Barometer report quoted by Middle East Eye

Published in Dawn, The Business and Finance Weekly, June 24th, 2024