DAWN.COM

Today's Paper | November 21, 2024

Published 31 Oct, 2024 11:35am

IMC exhibits its ‘Make in Pakistan’ Toyota Corolla Cross at Pakistan Auto Show 2024

The Indus Motor Company (IMC) proudly participated as the Diamond Sponsor of the 2024 Pakistan Auto Show (PAPS), held from October 25 to 27 in Lahore.

A key highlight during this year’s Show from the IMC was the exploded view of their Corolla Cross, the first-ever ‘Make in Pakistan’ Hybrid Electric Vehicle that boasts the highest-ever local content. The event was attended by IMC’s Senior Director of Manufacturing Makoto Kubota and Director of Manufacturing Wali Muhammad Khan.

With their continued focus of “Make in Pakistan,” IMC showcases its commitment to local manufacturing, sustainability, and innovation. Over the last 30 years or so, IMC has invested in localisation, enhancing the production of high-quality vehicles, while creating jobs and promoting local industry growth.

In light of this significant investment, IMC requests the government to provide the local auto industry with sustainable policies that will foster long-term growth. By implementing policies favouring increased localisation and manufacturing, Pakistan can strengthen its automotive industry.

IMC also emphasises the need for continued long-term policies for hybrid electric vehicles and battery-powered hybrid electric vehicles, as per AIDEP 21-26. Clear, supportive frameworks for these advanced technologies will ensure that the country remains on the cutting edge of automotive innovation.

The company has expanded its footprint beyond Pakistan, recently initiating the export of vehicles to Oceanian countries, raw material exports to Egypt, and even providing human resource expertise to Japan. These achievements underscore IMC’s global quality standards within Pakistan, while continuing to maintain the highest localisation levels for their vehicles, including their Corolla Cross.

The local auto industry considers the influx of used car imports unfavourable and urges the government to devise policies to prevent the excessive, illegal import of used cars, which can undermine local production, hurt job creation, and negatively impact the national economy. A focus on promoting locally-manufactured vehicles will boost the auto industry and stimulate Pakistan’s economic growth.

PAPS is the premier automotive event in Pakistan, bringing together original equipment manufacturers, policy makers, government stakeholders, and the public. PAPS 2024 provided a platform for participants to display their latest vehicles and parts, engage with policy makers, and introduce cutting-edge technologies and products.


This content is an advertisement by the Indus Motor Company and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.

Read Comments

Cartoon: 19 November, 2024 Next Story