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Today's Paper | January 05, 2025

Published 05 Nov, 2010 03:10pm

Trailing commitment to the coffee culture

Disillusionment among Starbucks workers may be early signs of a culture change that could strike at the heart of what makes Starbucks. Starbucks: that warm, fuzzy feeling stemming from its original commitments to the global community as well as its own healthy, happy staffers who provide service with a smile. At the same time, a wave of independent upscale operators like Intelligentsia Coffee & Tea stepped in to the gap Starbucks left open when it went down market to capture enough customers to support its growth. - Photos by Reuters.

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